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8 Sales Priorities and Challenges for 2022

Even if we return to some sense of routine, sales as a profession remain fundamentally different from what it was only a few years ago. Salespeople must be prepared for a variety of new and emerging sales difficulties.

We at RisePath conducted some research in order to assist you in identifying and overcoming those challenges. Here are eight of the most pressing challenges that salesmen will face in 2022, along with suggestions for how to overcome them.

In 2022, salespeople will face eight challenges.


1. Attempting to Establish Virtual Trust

According to a sales expert, the move away from in-person encounters, which gained traction during the epidemic, is bound to be a game-changer. With a virtual barrier between them and their prospects, salespeople will need to alter their techniques and learn how to develop credibility.

2022 is going to be a different year for salespeople since the sales landscape has altered so dramatically. Sales staff used to be able to go onsite to create trust and demonstrate why their product was better than the competitors, but that is no longer possible. Most companies today still don’t have offices, so they’ll have to find out how to create trust electronically.

In 2022, the salesperson who can use technology to virtually customises that messaging will win. Because so many salespeople are now reaching out via email and phone calls rather than meeting with customers in person, you’ll need to come up with creative strategies to break into these companies with a tailored approach.

2. Interacting with Decision-Makers

In a similar vein to the previous one, a sales manager expresses concern. He claims that the shift to a virtual sales environment will be difficult for salespeople who want to communicate with decision-makers.

“Getting in front of decision-makers is becoming increasingly difficult,” he continues, “, especially with the high percentage of leaders and executives working from home.” Obtaining a time commitment to meet necessitates the perception of value early in the process.

“Non-personalized sales email blasts, in my opinion, will become even less effective. Reps must ensure that they have not just researched an account, but also that they have a strong ‘point of view’ and a clear call to action, regardless of media.”

3. Recognizing that a good product by itself isn’t enough to close deals

He also stated that sales reps will not be able to land transactions just based on how good their product or service is. “Quality of the technology you’re offering alone doesn’t close major transactions,” he says.

“That may seem like a simple notion, but with the sheer amount of rivals offering any given SaaS product, having a good sales process is more important than ever,” he says. More business will be lost to ‘no decision,’ and timetables will be pushed if salespeople strive for a close without management buy-in and a clear ROI.”

4. Adapting to a post-COVID future that is unpredictable.

The shift to the new post-COVID environment is a difficulty we foresee being top of mind for many salespeople in 2022.

We’ve seen numerous organisations go remote and cease in-person meetings during the pandemic, resulting in new office culture dynamics nurtured over communication channels like Slack and Zoom. With the introduction of new digital marketing and outreach tools, we’ve also seen changes in marketing and sales methods.

In the future, we’ll probably see companies rethinking their remote work policies and reconsidering their lead generating and customer acquisition tactics.

A dilemma that many firms may have about the latter is whether they should continue with their remote sales and marketing efforts or return to in-person meetings. What about conventions or trade shows? Which strategy will be more profitable for us as a company in the future?

Salespeople may face more permanent changes in remote policies, changing the way they work with their managers and coworkers, depending on which direction their company decides to go in; and if their companies decide to continue with (or transition to) remote sales efforts going forward, they may see changes in sales processes to align with these new efforts.

On top of that, they may have to cope with implementing new technology to facilitate remote sales, marketing, and service coordination. We anticipate that in the future year, like in the previous year, flexibility and openness to adjust will be crucial traits.

5. Productivity Struggles in the Face of Uncertainty

Sales organisations that have converted to a more distant sales model may suffer from efficiency and coherence, according to a Sales Enablement Report, which is exacerbated by changes in prospects’ buying patterns.

The article claims that “Sales teams have been compelled to work from remote locations. As buying habits change, reps must become more creative, managers must find new ways to boost seller productivity, and executives must drive development in the face of uncertainty.”

Managers must step in to provide clarity and solid guidance as reps struggle to adjust to prospects’ changing habits and sensitivities. It will be critical to stick to a sound sales process and maintain open lines of communication between sales leaders and their staff.

6. Embracing a Buyer-First Mentality

Prioritizing customer interests will have a greater impact on how reps execute their sales efforts in the future. When we think about buyer-first, we’re altering the paradigm.

We’ll compare how purchasers prefer to buy vs how we prefer to sell to them. It’s all about thinking and wiping the hard drive clean of that old mindset, especially in the manner we’re marketing now in this market.

7. Integrating Social Selling Efforts Into Their Overarching Strategies

In practically every facet of modern life, social media is more or less ubiquitous – and the sales industry is no exception. For sales professionals, social selling skills are increasingly becoming a “must-have” rather than a “good to have.”

According to LinkedIn data, social merchants outsell peers who don’t use social media by 78 percent. In addition, 18.9% of SMBs believe that social media marketing will be the most effective sales driver in 2021, with only email scoring higher.

Prospecting, distributing useful content, getting referrals, and creating power in their sectors all require salespeople to understand how to use networks like LinkedIn and Twitter.

This problem isn’t particularly new, but it’s as urgent as it’s ever been. Every salesperson must be prepared to deal with the onslaught of digital transformation. As a sales tool, social media isn’t going away anytime soon, so if you haven’t done so already, now is the time.

8. Selling to Buyer Groups Rather Than Individual Buyers

The days of appealing to individual buyers are long gone. According to one research, 63 percent of purchases include more than four persons, up from 47 percent than that in 2017. Prospects with varying levels of authority and influence usually make up these buyer groups.

When selling to a business, you may interact with gatekeepers, influencers, blockers, champions, users, decision-makers, and a variety of other people who can make or break your deal.

Appealing to those diverse actors necessitates a variety of talents, methods, communication styles, and sensitivities, and the modern salesperson must be aware of all of them if they are to navigate an increasingly complex purchase process.

Salespeople are facing another challenging year in 2022. It will have its share of problems and snags, but the challenges ahead are far from insurmountable.

Sales reps and managers should be able to tackle the challenges of the new sales landscape as long as they display tenacity, agility, and consistent dedication to solving for the customer.

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