Make sure you know the answers to questions such as, “Why would someone keep reading this full blog post?” before you start writing a blog and “What keeps our audience coming back for more?”
To begin, a good blog article is both entertaining and instructive. Blogs should answer questions and assist readers in resolving a problem they’re having — and they should do so in an engaging manner.
It’s not enough to simply respond to a question; you must also suggest concrete measures while remaining engaging. For example, your opening should entice the reader to continue reading your article. Then, to keep your readers interested in what you’re saying, use examples.
Remember that a good blog article is entertaining to read while still providing informative stuff to readers.
This RisePath article lists down the characteristics of a well-written blog post.
Writing a Blog: Quick Tips
- If necessary, conduct research to support your argument.
- Make your material skimmable by breaking it down into bite-sized pieces.
- Include fascinating quotes or facts to draw attention to the topic.
- Using photos, graphics, or video, create a complete picture.
- Check and re-check so that you can catch mistakes.
- If you’re stuck for ideas, start with telling a narrative.
- Make use of social media posts as examples.
- A single notion should be conveyed in each sentence.
We wanted to present you with some formatting rules to use before you publish your own, even if you already have various tools and advice.
Guidelines for Blog Format
- Use H2s to organise your thoughts.
- Your images should be centred.
- Include alternative text.
- Keep your sentences short and sweet.
- Make good use of the media.
1. Use H2s to organise your thoughts.
When you’re writing your blog content, split paragraphs into sections to make it easier for readers to find what they’re looking for.
Focus on the broad H2s you want to discuss if you’re just getting started, and you’ll be able to branch off into subheaders and more naturally as you go.
2. Place your photographs in the middle of the page.
This is a simple technique for making your content look more professional with no effort. By centering your graphics, the reader’s attention is drawn to the subject rather than wandering around looking for something else.
When transferring from a PC to a mobile device, centering also looks better. A centred image will remain the focal point as formatting shifts to small displays or windows.
3. Include alternative text.
Now make sure you have descriptive alt text for those photos you centred previously.
Search engines, such as Google, will crawl and rank your blog article higher if it has image alt text. It also directs viewers to your blog post if the keywords used are similar to what they were looking for.
Apart from SERP features, picture alt text benefits users by increasing accessibility. Image alt text helps individuals perceive images when they can’t see them and, with the use of assistive technology, can be read aloud for enjoyment.
4. Make your sentences as brief and as simple as possible.
Before you start writing the body of your blog article, be sure your readers understand what you’re attempting to achieve.
You shouldn’t feel obligated to fill your piece with needless details, and chances are that readers will value your work more if you keep it short.
5. Use media for a specific purpose.
Where appropriate, use multimedia elements to break up the monotony of your blog post.
Rather than a page of black and white text, your reader will love visiting a blog page with images, videos, polls, audio, or slideshows.
It also improves your on-page search engine optimization and makes it more dynamic (SEO).
Examples of Blog Posts
- Post with a List
- Post on Thought Leadership
- Post with a Curated Collection
- Presentation on SlideShare
- Post with an infographic
- How-To Articles
- Post by a Guest
1. A Blog Post with a List
List-based posts are also referred to as “listicles,” a term derived from a combination of the words “list” and “article.” These are articles in which the material is presented in the form of a list. A listicle breaks down a blog article into distinct chunks with subheaders, making it easier for visitors to peruse and comprehend your content.
Listicles, as seen in the example from our site, can provide a variety of advice and techniques for resolving a problem.
2. Post on Thought Leadership
Thought leadership postings provide you with the opportunity to share your knowledge and expertise on a certain topic with your followers.
These pieces, which can be written in the first person, like in the example above, help you create trust with your audience so that they continue to take your blog seriously as you write for it.
3. Post with a Curated Collection
Curated collections are a sort of blog post that is different from a listicle. This sort of blog article, rather than offering instructions or procedures for doing something, presents a list of real-life instances that all have something in common in order to establish a broader point.
4. Presentation on SlideShare
Consider it a web-based version of PowerPoint. SlideShare blog posts, with this in mind, assist you in promoting your SlideShare so that it may produce a regular stream of traffic.
Slide decks, unlike blogs, rarely rank high in search engines, therefore they require a platform to get their message out to those who are looking for it. You can provide a lot of information while also giving your SlideShare a chance to rank on Google by embedding and summarising it in a blog post.
5. Newsjacking Article
“Newsjacking” is a term for “hijacking” your blog in order to break crucial industry news. As a result, a newsjack post is a sort of article whose primary objective is to grab readers’ attention and, while providing them with timeless professional advice, demonstrate that your blog is a reliable source for learning about major events in your sector.
6. Infographic Post
In the same way that the SlideShare post — the fourth example, explained above — delivers information for which ordinary blog content might not be the optimal format, the infographic post does the same.
When you want to convey a lot of statistical data (without boring or confusing your readers), turning that data into a well-designed, even interesting infographic can keep them engaged with your content. It also aids readers in recalling information long after they have left your website.
7. How-to Post
You don’t have to look much further than the blog post you’re reading right now for this example! How-to guides like this one assist your readers in resolving a problem. They’re similar to a cookbook for your sector, taking your audience step by step through a project to better their knowledge on the subject.
The more posts like this you write, the better prepared your audience will be to collaborate with you and invest in your services.
8. Write a Guest Post
Guest posts are a form of blog articles that allows you to integrate other people’s perspectives on your site. A guest article, for example, is ideal for getting an outside expert’s perspective on a topic.
These entries also add variety to your blog in terms of topic and viewpoint. A guest post is an excellent solution if your consumer has a problem you can’t handle.
Set up editorial criteria if you start allowing guest pieces to guarantee they meet the same high standards as your own.