Want to write a blog post? Let’s get into it right away! RisePath guides you through the entire process.
1. Use your buyer personas and what you already know about your target market.
Make sure you have a good idea of your target audience before you start writing your blog post.
Ask inquiries such as, “What do they want to know?” What will strike a chord with them?
2. Use your content strategy and/or brainstorming subjects to come up with ideas.
If you already have a portfolio to draw from, it might be beneficial to use those already thought post ideas or content strategies.
3. Determine what is lacking in the existing debate.
Fill in the blanks in the existing discourse about your chosen topic.
You wish to fill a gap in your subject cluster that hasn’t been filled yet. When competing against high-authority sites, beating saturated search queries is difficult — but not impossible if your content answers the inquiries that the competition hasn’t.
4. Decide what kind of blog article you’re going to write.
There are various distinct types of blog articles you can write, each with its own framework.
The following are six of the most prevalent formats:
- The Post with a List
- The Post “What Is”
- The Ultimate Guide (“Pillar Page Post”)
- The Newsjacking Post is a website dedicated to breaking news.
- The Post on Infographics
- The “How-To” Article
5. Come up with a few other title ideas and pick the best one.
Your blog title should give visitors a sense of what to expect while still leaving them wanting to learn more — perplexing, right?
This is why, while coming up with a blog article title, you should come up with several options rather than just one.
6. Make an outline and assign keyword-rich H2s and H3s to each section.
When outlining, use keyword-rich H2s and H3s to centre your major ideas. These will be the headers and subheaders that your viewers will look for, as well as the information that Google will crawl when indexing and ranking your content.
7. Compose a blog post!
Now that you’ve sketched your key headers and subheadings, it’s time to fill in the blanks.
Write about what you currently know and, if necessary, perform more research to obtain additional information, examples, and data to back up your views, with correct attribution when using outside sources. When you’re doing so, make an effort to obtain factual and intriguing data to include in your post.
8. Make sure your post is error-free.
Don’t forget about the editing process when it comes to blogging.
Copy edit and proofread your post with the help of a grammar-conscious coworker.
9. Support your ideas with photographs and other media pieces.
When you’ve finished checking for grammar, turn your attention to other aspects of the blog post besides the text. There’s a lot more to writing a successful blog post than just copy; here are some things to include in support of your ideas:
Featured Image
For your post, use a visually appealing and relevant photograph. Visuals are more important than ever for the effectiveness of your blog material, especially as social networks prioritise content with photos.
Outward Appearance
Nobody enjoys reading an unappealing blog post. It’s not just the photographs that make a post pleasing to the eye; it’s also the structure and organising.
Headers and sub-headers are used to break up enormous blocks of content in a well-formatted and visually pleasing blog post, and those headers are styled consistently.
For screenshots to not appear floating in space, they should always have a similar, defined border — and that style should be constant from post to post.
Maintaining this consistency gives your work a more professional appearance and makes it easier to read.
Tags and Topics
Tags are terms that describe a post and are visible to the public. They also let viewers search your site for other information in the same category. Avoid tagging each post with a long list of tags. Instead, consider developing a blog tagging strategy.
Consider tags to be “themes” or “categories,” and select 10-20 tags to represent all of the major issues you wish to address on your blog. Then adhere to them.
10. Insert your post into your content management system (CMS).
Now that you’ve crammed as much optimised content into your blog post as possible, it’s time to publish it in your content management system.
If you follow a posting schedule, you can choose to publish your work right away, store it as a draft, or plan when you want it to go live.
11. Decide on a conversion path (what you want your audience to do next).
The process through which an anonymous internet visitor becomes a known lead is referred to as a conversion path. It may appear straightforward, but establishing an efficient conversion path necessitates a thorough grasp of your target audience and their requirements.
Because you should have a notion of what your audience should do next when you share your information on the web, or in other words, give them a path ahead, having a conversion path is crucial.
12. Include calls to action to encourage your viewers to act.
A call to action (CTA) is a feature of a website, advertisement, or piece of content that encourages viewers to take action. You can include them in your blog post to provide “next steps” or a conversion route for your readers.
Readers may be asked to do a variety of things in response to a call to action, such as:
- Signing up for your newsletter in order to get notified whenever you have new content.
- Joining an online community that is incorporated into your blog’s domain.
- Downloaing content that can help them learn more about a subject.
- Availing something for free or at a discount which in turn will convert your readers into customers.
13. Within your material, include links to other relevant blog pieces.
You should connect pertinent content across your blog post as you finish it. Linking within the same content cluster is a good technique to do this.
Maintaining relevant material throughout your post can deliver more useful information to your viewers while also potentially improving search engine ranks with longtail keywords.
14. Make on-page SEO a priority.
After you’ve finished writing, go back and optimise your post’s on-page features.
Don’t get too caught up on the number of keywords you should use. If there are possibilities to incorporate keywords you’re after, that won’t detract from the reader experience, take advantage of them. If you can make your URL more keyword-friendly and shorter, do so. But don’t stuff keywords into your content or aim for random keyword density — Google is smarter than that!
Here’s a quick reminder of things you should review and optimise for your blog:
Meta description is a must.
On Google’s search results pages, meta descriptions appear beneath the post’s page title. They give searchers a quick summary of the post before they click on it. They should be between 150 and 160 characters long and begin with a verb like “Learn,” “Read,” or “Discover.”
Improve the title and headers of your page.
The most significant on-page SEO piece at your disposal is your post title, which is used as your page title by most blogging softwares. However, if you’ve followed our approach thus far, you should already have a working title that includes keywords or phrases that your target audience is looking for.
Don’t overcomplicate your title by cramming keywords into places where they don’t belong. Also, keep your headlines short — around 65 characters are preferable — so they don’t be shortened in search engine results.
When linking to other pages, keep anchor text best practices in mind.
The word or words that link to another page — either on your website or on another website — is referred to as anchor text. Choose the keywords you wish to link to other pages on your site with care, as search engines take this into account when ranking your page for specific keywords.
Make sure to include alt text for all of your photographs.
The “why” of an image as it relates to the content of your blog post is communicated to Google through alt text. Google can better lead people’s queries to you if you provide alt text that corresponds to the post’s topic clusters and keywords.
To improve page speed, make sure all pictures are compressed.
When Google crawls different websites, the speed with which a page loads has an impact on its ranking. To reduce the time it takes for the page to load, make sure the images you use aren’t excessively large.
Make sure your blog article is responsive to mobile devices.
More than 60% of organic visitors are made on a smartphone or tablet. As a result, having a responsive website is essential. In addition to ensuring that your website’s users (including those who frequent your blog) have the best possible experience, optimising for mobile will help you gain SEO points.
15. Publish the blog post and promote it.
Distribute your article through all of your marketing platforms. The greater the reach, the more likely it is that readers will discover it.
You can broaden your blog post promotion strategy by using the following channels:
- Social Media Marketing: Sharing your material on the most prominent social media networks, such as Twitter, Instagram etc. is known as social media marketing.
- Email Marketing: Let your email subscribers know about the most recent post.
- Boosted Posts or Paid Ads: Inorganically allocating budget to search engine advertising.
- Word of Mouth Marketing: The process of actively persuading others to read your material on an organic basis.
16. Monitor the blog post’s performance over time.
Now that your post is out there for all to see, make sure you’re tracking its success over time to see if your blog post approach is meeting your objectives.
You can use a variety of website traffic analysis tools to better understand your audience’s behaviour when reading your blog content.
Are you ready to start blogging?
Blogging may help you raise brand awareness, establish yourself as an industry thought leader and authority, generate qualified leads and increase conversions. To start publishing and improving your blog today, follow the processes and recommendations we mentioned above.
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