Do you want to increase sales and traffic to your website? Consider making a promotional strategy. Promotions are fantastic techniques for reaching out to existing and new customers when they are well-marketed.
A promotion provides a clear incentive for your audience to buy. It makes casual browsers feel compelled to convert. It entices bargain hunters and persuades those on the fence to finally click “purchase now.”
A promotion can also assist you in achieving long-term success. Your offer can attract a new group of clients and nurture them into long-term customers with the correct marketing strategy. But first, you’ll need to plan how you’ll create and publicise your promotion.
RisePath brings you 8 points to consider when developing a promotional strategy
The primary goals of most promotions are to enhance income and market awareness. Keep the following suggestions in mind as you develop a strategy to achieve those objectives.
1. Make promotions as simple as possible.
If your promos are simple to comprehend and redeem, you’ll likely have a high response rate. The simplest solution is to give everyone a discount on the item. People can immediately perceive the value of the promotion if you remove the original price from your website and replace it with the new price, possibly in a bolded type.
The use of promotional codes is another possibility. If you use this method, make sure the promo code is simple to use. Make it so that people don’t have to look for the code once they’ve arrived at your site.
If you’re sending an email, make sure the promo code is prominently displayed so customers can locate it if they neglect to copy it. Consider making the code available on your website for simple access.
2. Assemble a package of merchandise.
Bundling—offering two or more things for a combined cost that is less than the total cost of the individual items when purchased separately—is one technique for businesses to sell more products. This method is frequently used by merchants to move a product that isn’t selling well by combining it with a successful one.
Assume you’re a jewellery store that sells earrings for $20 a pair and bracelets for $10 a pair. Your earrings are selling like hotcakes, but no one is interested in your bracelets. You might move your bracelet stock and potentially gain more devoted followers by selling a combination of one pair of earrings and one bracelet for $25.
3. Reward consumers in order to increase orders
Offering a gift when a customer meets a certain purchase threshold can help you boost the average value of your orders (AOV).
Conditional free shipping, sometimes known as the “Free Shipping over $X” offer, is a common variation of this tactic. According to one report, free delivery would enhance the likelihood of an online purchase for around 80% of buyers in the United States. Consider giving free shipping at $75 if you have a lot of orders totalling $60.
It’s fine if you can’t afford to provide free shipping. When an order hits a specific threshold, provide a tiny bonus item.
4. Provide unique deals to top consumers.
Existing consumers spend 31% more than new customers, and they’re 50% more inclined to try a new product, according to data analytics. You may increase customer loyalty by providing personalised incentives to your greatest spenders.
Encourage your rewarded customers to share their good fortune on social media to get even more mileage out of this tactic. This is a fantastic chance to earn a referral bonus.
5. Re-merchandise your product and your website’s landing page
Many merchants consider merchandising to be a brick-and-mortar approach, although it is equally vital for online businesses. Customers become accustomed to viewing your page in its current state. You can draw attention to your marketing by mixing it up and adding new aesthetic components.
When you first start your promotion, think about remarketing your homepage and product pages. Redesigning your site and putting promoted products front and centre is a fantastic place to start. You may also refresh any category and individual product pages by highlighting the promotion as well as any accessories, add-ons, or popular linked products.
6. Evaluations of seed products
Many customers value customer feedback. According to one survey, nearly 95% of customers read reviews before making a purchase. On the retailer’s end, posting five reviews for a product instead of none can boost conversions by up to 270 percent.
Make sure your products have good reviews before you start your campaign. Begin gathering original reviews in the meantime. Sending products to customers and asking for evaluations is a highly effective method, especially for new product launches. You may then upload them to your product pages with their consent.
You can also provide links to third-party review sites. Don’t worry if the reviews aren’t all positive—research suggests that negative evaluations can assist create trust and lead to up to 85 percent more conversions.
7. Experiment with various promos.
Varied types of promotions elicit different responses from different audiences. Consider A/B testing as a simple and effective technique to learn how your audience interacts.
A/B testing compares two variants of a campaign, such as a percent-off versus a dollar-off promotion.
8. Make a lasting impression
Every day, promotions arrive in consumers’ inboxes and social media feeds. It’s critical that you distinguish yourself as a brand, preferably with a personal touch. To thrill your customers, consider including a thank-you card or a free sample item in the shipment.
Your promotion should be promoted.
You may concentrate on promoting the promotion now that you have the insider expertise to construct a successful marketing promotional strategy. To increase your earning potential, raise awareness.
Email marketing has been around for decades, yet it hasn’t lost any of its potency.
Consumers will be more interested in your emails if you include promotions.
Expert tip: Give your most loyal clients early access to the deal as a bonus.
Your campaign can be publicised to new and existing clients via social media ads and organic posts. Existing consumers should be targeted, and new clients with comparable interests should be sought out. Because your customers are on social media, don’t lose out on a sales opportunity to promote your offerings.
It’s simple to build up messages to retarget clients who have gone astray in the age of automation. Someone may have put items in a shopping cart and then decided not to buy, or they may have simply browsed and then changed their mind. Many of these people can be re-engaged with your firm with a promotion.
Postcards may make a great impression in today’s digital environment. The sensory engagement component will make shoppers feel unique, and a postcard will not get lost in their email inbox. Postcards are also an excellent approach to target a certain demographic with customised offers.
Convert one-time clients into long-term consumers.
Promotions are tried-and-true methods for attracting new clients, but you shouldn’t stop there. Now that you’ve figured out how to convince individuals to buy, it’s time to convert them into loyal customers.
Repeat purchases are driven by loyalty. Here are some helpful suggestions for converting new consumers into loyal ones.
Add new clients to your customer list.
The more information you have on your new customers, the better you will be able to target them with personalised messages in the future. Make sure you tag any new clients who come to your site during the promotion. Consider putting an Engages with Promotions tag on them based on what they buy.
Expert tip: Use audience tags to customise subsequent emails for greater conversions. Segmented, targeted, and personalised emails could earn a significant amount of income, and customised page views can boost conversions even further.
Send out greetings emails
Welcome emails are a terrific way to start a conversation. Add an option on your checkout page for customers to provide you with their email address and opt-in to future messages if you don’t currently have one. Send out a welcome message to everyone that joins. Consider the positive first impression you’ll make on your new customers.
Expert tip: If you set up an automatic to send welcome emails to new clients, you can rest assured that they will be sent on a regular basis. Even better, it will happen without you having to put in an ongoing effort.
Maintain open lines of communication.
After the promotion has ended, your new clients should continue to hear from you. Send customised product recommendations to those clients using the tags you created for them.
To generate curiosity, put your newest products and best-sellers in the spotlight. This helps you drive conversions by renewing consumer engagement and keeping your brand at the forefront of purchasers’ minds.
Getting your promotion off to a good start
You’re ready to start developing your campaign and spreading the word about it now that you have these suggestions in your knowledge toolbox.
Promotions are an effective strategy to increase sales. The goal is to design an appealing offer, market it effectively, and follow up in a way that earns both old and new customers’ loyalty.
Your clients are eagerly anticipating your arrival. It’s time to start putting together promotions that people won’t be able to resist.
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