Customers must be satisfied regardless of time or location, according to the modern follow the sun model. For organisations that rely on remote and worldwide…
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Your executive team made the decision to boost the company’s digital marketing budget about 18 months ago. This investment has delivered significantly bigger results than…
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Anyone who has worked in a retail environment knows that selling is more than just knowing what you’re selling. People on both sides of the…
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According to a survey, consumers spend 2.5 hours per day on their personal inboxes. We check our emails as frequently as every hour, and we…
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Understanding the extent of each technique is necessary when comparing the differences in business-to-consumer (B2C) customer support and business-to-business (B2B) customer support. Both approaches are…
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Consumers today want individualised experiences, and brands require customer intelligence to provide them with the same. Here’s how to get your hands on it and…
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Navigating the multifaceted landscape of sales can often feel like embarking on an ancient quest, where success hinges upon identifying the right persona to suit…
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Email marketing allows businesses to understand more about their target audience and create relationships with them, as well as raise brand authority, customer loyalty, and…
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If you’ve ever sat through a sales webinar, you’re well aware of how tedious they can be. To keep participants engaged and produce new leads,…
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The majority of global problems come as a complete surprise to us. The 2008 US stock market crisis, which resulted in significant job losses and…
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