The term “automation is the future” is a widely agreed-upon notion these days. In the business and marketing industry free marketing automation software handles and manages…
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Providing information that helps clients proceed through the purchase experience as quickly and successfully as possible is the goal of the specialised type of content…
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Do you want to increase sales and traffic to your website? Consider making a promotional strategy. Promotions are fantastic techniques for reaching out to existing…
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Your executive team made the decision to boost the company’s digital marketing budget about 18 months ago. This investment has delivered significantly bigger results than…
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If you’ve ever sat through a sales webinar, you’re well aware of how tedious they can be. To keep participants engaged and produce new leads,…
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The majority of global problems come as a complete surprise to us. The 2008 US stock market crisis, which resulted in significant job losses and…
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We all know the importance of account-based marketing (ABM) for a business. It’s all about creating ideal customer profiles, studying target accounts, and connecting sales…
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We recently released an article about A/B testing (also known as split testing) in marketing, which allows you to evaluate two different versions of the…
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Marketing is in a constant state of flux. Many strategies that worked five years ago, or even last year, are no longer effective. B2B purchasing…
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Only by first defining the term demand, can demand generation (or demand gen) be understood. Recall from Economics 101 that demand is defined as a…
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